The marketing campaign pulled off by Warner Bros. to promote its latest release Barbie gathered immense attention worldwide and contributed to its box office success. From pink palettes to a real-life Barbie dreamhouse in Malibu, the marketing team played a crucial role in making the movie a cultural sensation. Similarly, the Nike “Just Do It” campaign and Dove “Real Beauty” campaign are examples of how impactful marketing using powerful stories can pave the way for growth and success.
Marketing is the best way to get people interested in your company, products, and services and is crucial to every organisation looking to grow in the market. This makes marketing jobs one of the most sought-after careers globally. As organisations are looking for marketing professionals to plan and execute traditional and digital marketing campaigns, earning a marketing degree can land you in a well-paying role.
Here are some of the top career prospects after gaining a marketing degree.
What are the top careers in marketing?
Marketing careers are in high demand due to the growing scope of digital and social media. With the right educational qualifications, skills, and expertise, you can land any of the following jobs in the marketing industry.
- Brand manager
Brand managers are responsible for shaping and maintaining a company's brand image and ensuring consistent messaging across all platforms. Their focus is on building a strong brand identity and maintaining customer loyalty.
Brand managers should plan and execute brand strategies that align with the company's objectives and monitor market trends to identify opportunities for brand development. You must collaborate with creative teams to launch campaigns and ensure brand integration across different marketing channels.
- Marketing executive
Marketing executives are responsible for developing and executing marketing strategies to promote products, services, or the overall brand of a company. They play a crucial role in driving the company's growth by reaching target audiences and creating brand awareness.
Marketing executives work with various teams to develop marketing plans and strategies and conduct market research to identify trends, customer needs, and competitor activities before executing marketing campaigns to generate leads and sales.
- Market research analyst
Market research analysts gather and analyse data to gain information about market trends, customer behaviour, and competitive landscapes. Their findings help companies make informed decisions about marketing strategies.
A market research analyst collects relevant market data and analyses them to obtain actionable insights. The reports and research insights are crucial to forming marketing strategies that perform well across all channels.
- Advertising executive
Advertising executives are responsible for creating and managing advertising campaigns that effectively reach and engage target audiences. They work to increase brand visibility, drive sales, and achieve marketing objectives.
Advertising executives handle responsibilities such as developing creative concepts, managing budgets for campaigns, selecting channels for maximum reach, and measuring campaign effectiveness through various metrics.
Is marketing a future career?
According to the Bureau of Labour Statistics, employment in advertising, promotion, and marketing is projected to grow 10% from 2021 to 2031. As marketing is closely tied to technological advancements and digital growth, career prospects in this field remain promising.
Marketing and advertising campaigns are significant to every organisation regardless of the industry they are a part of. In today’s competitive marketplace, branding is crucial for businesses to differentiate and establish themselves.
The rise of digital media and data analytics has transformed the way businesses engage with their target audience, who now look to maximise their online presence. This has led to an increase in the demand for marketing professionals who can drive growth and ROI.
As we progress into a more digitised world, marketing professionals are an integral part of every business making marketing a future-proof career.
How to start a career in marketing?
Education, skills, and experience are the important factors that help you build a career in marketing. A degree in marketing, communications, or any related field lays a strong foundation and provides you with the theoretical knowledge you require to function as part of any marketing team. You can also enrol in online certification programmes to develop in-demand skills such as digital marketing, SEO, content creation, and social media management.
While studying, try to take up internships or freelance projects which can provide you with hands-on experience and help build a portfolio. Practical experience is crucial to landing well-paying jobs in any industry. Attending workshops, seminars, and conferences can help you build a network that can lead you to potential job opportunities.
Remember that a career in marketing offers various paths, so be open to exploring different specialisations and finding what aligns with your strengths and interests.
Check out the various professional postgraduate diploma programmes offered at IBAT College, Dublin, if you are interested in a marketing career and would like to acquire various marketing skills. IBAT offers programmes in both online and offline modes thereby offering you the flexibility to learn from anywhere.
Enrol in an IBAT programme and get access to premium study programmes, networking events, career services, and a vast alumni network.
FAQ’s
Why marketing is the best career option?
Marketing can be an exciting and fulfilling career choice for those who enjoy creativity, strategic thinking, and making meaningful connections with audiences. The marketing industry is dynamic and diverse and allows you to find a niche that aligns with your interests and strengths.
Moreover, as businesses continue to prioritise their online presence and customer engagement, skilled marketers are in high demand across industries thereby helping you land a job with a competitive pay package.
What is the salary of a marketing career?
According to Glassdoor, the average annual salary for a marketing job is €43,364. This will increase with additional experience and the seniority of the job role.
Is a degree required for a marketing career?
Having an education qualification in any related field boosts your chances of landing a marketing job. You can pursue diploma programmes or certification courses in marketing or communications to gain a competitive edge in job interviews.
Besides, attending a study programme helps you learn the theoretical aspects of marketing while also opening chances for networking and internships.
This article is written by Anu Augustine