Bachelor of Business - Level 7 - Full Time

Module Description

The aim of this practical module is to equip students with the skills to ensure they become proficient in a variety of office software. This includes the standard applications such as word processing, spreadsheets and presentations. It also includes multimedia creation and editing. Students can then draw on the skills developed to support their learning and assessment work in other modules also.

On successful completion of this module the learner will be able to:

• Create word-processed business documents utilising a variety of word processing features.
• Present and analyse numerical data on a spreadsheet.
• Create a presentation slideshow to professional level, utilising appropriate content objects and animation.
• Record and edit content they have created themselves through audio, image and video facilities.
• Create a variety of publishing documents for a variety of business uses.

Module Description

The Principles of Business and Management module will introduce the student to the principles of modern business and management practice. The module will concentrate on the basic concepts of planning, leading, organising, and controlling.

On successful completion of this module the learner will be able to:

• Describe the nature and importance of management and leadership in today’s business environment
• Identify and define the importance of business planning in a competitive environment
• Explain the value of organisation and control in a business context
• Identify how firms recognise and implement change to achieve and maintain a competitive advantage
• Examine the role and importance of organisational behaviour to the success

Module Description

This module introduces learners to the importance of understanding national cultural dimensions and how they impact on effective employee relations in the workplace.

It also introduces learners to the key theories of Human Resource Management (HRM), including definitions and key activities of HRM in organisations such as Job Analysis, Recruitment and Selection,
Motivation and Performance Management, Rewards and Benefits Management, and Training and Development.   

The manner in which these are proactively deployed ensures the effective and efficient use of human resources for the greatest possible organisational benefit.

• Explain the key inter-cultural dimensions and how they impact on work-place relations
• Explain the importance of key HRM theories and practices in organisations
• Describe how HRM practices manifest in inter-cultural environments
• Describe how HRM supports key business and individual planning and goals
• Collaborate with others to communicate effectively in written, oral and graphic formats

Module Description

This module provides learners with a foundation in the core marketing theories, principles and practices that can be applied in all types of organisations.
In light of the rapid and constant changes in consumer behaviour and trends, the ability to effectively market a product or a service will become even more important than it is now.

On successful completion of this module the learner will be able to:

• Define the fundamentals of marketing
• Identify and describe the key issues and challenges for marketing in the current hyper-competitive business environments.
• Describe the features of services marketing as applied in a modern marketing environment.
• Apply the “P”s of marketing practices to business management.
• Outline the ethical and social responsibility issues which arise in marketing today.

Module Description

This module will equip students with a basic understanding of the principles and concepts of financial accounting. Upon completion they will be able to prepare financial information in order to meet internal and external reporting requirements for single entities and limited companies.

On successful completion of this module the learner will be able to:

• Describe the nature, scope and role of financial accounting and the regulatory framework, concepts and policies underpinning it.
• Apply to a given scenario, the accounting equation, the principles of double entry book-keeping including trial balance and extract an income statement (IS) and Statement of Financial Position (SFP).
• Differentiate between the financial statements of a company and a sole trader, and appreciate the regulatory framework underpinning the financial statements of a company.
• Prepare an income statement and statement of financial position from a trial balance for a Limited company including adjustments and a statement of changes in equity.
• Construct a cash flow statement and analyse a company’s performance using common ratios. 

Module Description

This subject deals with the fundamental mathematical techniques underpinning the technical element of the degree. The learner acquires digital skills and learns how to present and summarise data in a consistent way so as to draw conclusions that can be used in decision-making. Learners also get the opportunity to develop the mathematical and analytical skills required for problem solving – an ability particularly valued by employers.

• Perform a variety of arithmetical calculations
• Manipulate formulae and algebraic expressions to solve typical business problems
• Select appropriate mathematical tools to support business calculations
• Present a variety of mathematical data sets graphically
• Use spreadsheets to perform mathematical and financial calculations.

Module Description

This module will develop the academic skills required for success in Higher Education.  Learners will learn to be self-aware, set goals, manage their time effectively and respond to feedback to enhance their performance.   In particular there is emphasis on teamwork, information, literacy and academic integrity. The module includes academic (problem-solving, critical thinking, note-taking and revision, class interaction, digital and information literacy, assignment planning and management, etc.) and non-academic aspects (self-management, time-management, mental wellbeing, inter-personal skills etc.). 

On successful completion of this module the learner will be able to:

• Through reflection enhance learning competencies by self-assessment of strengths and weaknesses and by setting relevant and attainable development goals.
• Demonstrate effective study practices both as an independent learner and collaboratively as a member of a team.
• Source and utilise information from a variety sources whilst demonstrating an awareness of academic integrity and referencing protocols.
• Interpret and effectively use both verbal and written feedback provided by lecturers to enhance learning.

Module Description

This module equips the learner with an overview of how operations strategy links with business strategy and how operations can become a source of sustainable competitive advantage. The module provides the learners with the methodologies, models, process design tools and approaches necessary to design, manage and/or improve manufacturing and service delivery processes. The module also provides the learner with a holistic view of the supply chain and its impact on organisational operations.

On successful completion of this module the learner will be able to:

• Describe the importance of the operations function and how it links to other functions and activities of the firm, including the supply and value chains.
• Explain how operations management contributes to a firm’s competitive position
• Explain how an effective supply chain can positively impact on an organisation’s operations and how an ineffective supply chain can negatively impact.
• Outline the concepts and methods related to planning and control systems in operations and supply chain management.
• Describe the concepts and methods related to continuously improving, service and manufacturing organisations’ operations processes, and their supply chain.

Module Description

Throughout this module learners will develop their understanding and knowledge of cost and management accounting concepts so that they can develop the techniques and analytical tools required to make informed decisions. Inclusion of this module will progress learners, critical knowledge and understanding of the key role that cost accounts and management accounts play in the decision-making process in corporate organisations.

On successful completion of this module the learner will be able to:

• Prepare detailed budgets and understand their role within an organisation.
• Calculate costs applying different cost accounting techniques e.g. standard costing, absorption costing and variable costing.
• Describe the role of accounting in managerial planning and control decisions.
• Evaluate the relevance of management accounting information for control and performance measurement.
• Discuss the strategic role of Management Accounting.

Module Description

This module provides learners with a foundation in theory and practices underpinning the consumer behaviour. Above all, we seek to understand how and why consumers behave the way they do, considering consumer behaviour from a historical, political, economic, technological social, cultural, legal and environmental perspective (macro, encompassing a global perspective) as well as from an individual, psychological and behavioural perspective (micro). The module explores successful and unsuccessful advertising and marketing campaigns. How consumers behave in a traditional offline environment as well as in an online environment is examined.

• Describe key consumption theories, models and academic perspectives therein
• Apply consumer behaviour theory to industry-based cases and provide cohesive solutions
• Evaluate buyer behaviour perspectives within the wider marketing context and marketing campaign execution
• Demonstrate a clear knowledge of contemporary emerging trends of line and online consumption
• Evaluate perspectives relating to individual consumer identity and wider group identity.

Module Description

The module addresses how modern businesses use information technologies and systems to achieve their corporate objectives and run their day-to-day operations. Within this, the module aims to provide learners with grounding in information handling and management, e-business, IS security and privacy challenges. How IS impact beyond the world of business in terms of ethical and social issues is addressed by the module.  Learners will have an insight as to how IS are developed and their potential role in this as business users.  A further objective of the module is to provide a technical under-pinning in terms of the hardware, software and networking components of information systems.

On successful completion of this module the learner will be able to:

• Evaluate the role of business information systems in an organisation, from daily operations through to strategic and competitive advantage decisions.
• Describe core theories and models of e-business, including B2B, B2C, C2C, e-government, and m-commerce and how an e-commerce presence is developed and evolves.
• Identify and describe various aspects of IT architecture, including hardware, software, networking
• Explain the challenges in IS relating to security, privacy, ethical and social aspects, and how they might be effectively tackled.
• Compare various models of systems development from an end-user perspective.

Module Description

The aim of this module is introduce the fundamental statistics concepts underpinning a modern business programme and to develop appropriate quantitative and problem solving skills, including estimation. To support motivation the material is illustrated with authentic examples relevant to the programme. The module is also constructed to introduce learners to spreadsheets and software tools to support these operations.

On successful completion of this module the learner will be able to:

• Perform a variety of statistical calculations
• Generate and interpret graphs to make estimates and predictions
• Select, apply and interpret appropriate statistical tests to solve typical business problems
• Present a variety of mathematical data sets graphically
• Use spreadsheets to perform statistical calculations.

Module Description

This module deals with the place and position of economics in a business environment.  Learner will learn why it is important to have an understanding of the role of economics in shaping much of what happens in the business world.  The role of the economist is addressed, along with the importance of the work they do.  The module addressed supply and demand theories, and competition under perfect and imperfect conditions.  Governmental interventions, theories of globalisation and international trade and investment on economics are addressed.  The module finishes with coverage of more formal macroeconomics policies and their mutual harmonisation.  

On successful completion of this module the learner will be able to:

• Use case study examples to illustrate various economic principles, concepts and theories.
• Identify and compare characteristics of varying market structures
• Interpret and evaluate news stories relating to various aspects of economic activity
• Suggest ways in which various Government interventions and international business activity and decisions have economic consequences.
• Interpret various international macroeconomic policies and how they might harmonise with each other.

Module Description

This module seeks to develop the learner’s knowledge and understanding of the processes underpinning formal market research. It provides coverage of research philosophies, strategies, designs, sampling, methods of data collection, while highlighting the ethical implications. Qualitative and quantitative data analysis techniques will be explored, equipping learners with the requisite skills to plan, investigate, analyse and present data using various qualitative and quantitative research methodologies. Research idea generation or problem statement and research‐refinement techniques form the basis of the research process. 

On successful completion of this module the learner will be able to:

• Evaluate the appropriateness of the various qualitative and quantitative approaches to a marketing research project.
• Interpret market research methodologies and market research proposals.
• Utilise the correct tools and methods to effectively design, collect and analyse data and to sample respondents.Select and review previous research study evidence within an effective contextual analysis to support the market research problem.
• Describe the quality procedures and ethical implications involved in market research activities.

Module Description

Introduction to Law will provide learners with an introduction to the Irish legal system and how it operates as well as provide a foundation in the fundamental principles of law relevant to business. In particular the course will introduce learners to Contract law and important Torts, including: negligence, occupiers’ liability, employers’ liability, product liability, passing off and defamation.

On successful completion of this module the learner will be able to:

• Appraise the key components of the Irish legal system and its connection with EU membership
• Explain the key principles of Irish contract law and the law of tort
• Evaluate the concurrent legal obligations that arise in the operation of commercial enterprise
• Analyse and solve theoretical and authentic structured business law problems

Module Description

This module aims to help learners understand the importance of innovating with technology for success in modern organisations.   It addresses the challenges in designing and deploying new and innovative technologies to support organizations, including blockchain, big data, AI, Smart spaces. The module adapts to new innovative technologies as they appear in the marketplace, thereby keeping the module fresh.

On successful completion of this module the learner will be able to:

• Outline how technological developments can support organisational activities
• Evaluate technology innovations and technologically innovative organisations using appropriate criteria
• Describe organisational activities for the deployment of technologies in organisations.
• Identify the implications of key Irish and European legislation and ethical concerns for high-tech enterprises

Module Description

This module develops learners’ academic writing skills to introduce them to the principles and requirements of business communications within international, multicultural organisations. It will enable students to develop the key communication skills (oral, non-verbal, visual and written) to assist them to communicate effectively with stakeholders in diverse business settings. Learners will be able to identify communication patterns that lead to effective communication; patterns that create barriers to good communication, and explore strategies to reduce or eliminate barriers to effective communication.

On successful completion of this module the learner will be able to:

• Recognise and distinguish between the different effects of culture on communication with individuals, teams, stakeholders, organisations and markets, within international or multicultural business contexts.
• Design, create and plan the content of a professional business communication to present data in a manner to influence internal and external stakeholder engagement and relations.
• Organise formal meetings, producing relevant documentation including agenda and minutes, and participate effectively in multi-roles within the meeting setting.
• Adapt their own communication methods, as they consider and encounter different settings and barriers, to construct and deliver concise arguments intended to persuade a diverse cohort and deal with cultural issues in a positive way.

Module Description

The International Business module is designed to introduce the learner to the principles of business with a specialist focus on the international business environment. Through studying this course, the learner will be introduced to the foundations of globalised business and the challenges of business across borders, particularly in relation to different Political, Economic and legal systems.  The course will also explore diversity and culture within the organisation and the role it plays in organisational success.  Societal issues will be explored including a global firm’s obligations in relation to Corporate Social responsibility.  Learners will acquire skills for a knowledge based global society.

On successful completion of this module the learner will be able to:

• Describe the structure of the international environment within which global organisations operate, through the lens of the PESTEL model of political, economic, social, technical, environmental and legal analysis.
• Outline the importance of the human diversity in international organisations across values and cultures
• Assess how organizations create value in their global supply chains through the integrated production and distribution of goods, services and information.
• Identify and describe the societal and economic issues faced by global organisations and the Corporate Social Responsibilities of international firms

Module Description

This module is designed to provide a framework for the critical comprehension of the nature and scope of financial management and to develop the use of practical decision-making skills used in this area.  Inclusion of this module will progress learners’ critical knowledge and understanding of the fundamental concepts and techniques of modern finance and the critical role of the financial manager within an organisation.

On successful completion of this module the learner will be able to:

• Identify and explain in depth the key concepts of finance and the critical role of the financial manager in implementing these concepts.
• Apply appropriate techniques to carry out effective investment appraisal.
• Discuss and apply working capital management techniques.
• Identify and evaluate various sources of business finance.
• Evaluate risk management techniques.

Module Description

This module introduces learners to the importance of understanding how the strategic attraction, development and retention of key Talent to the organisation can impact on business success.   It also introduces learners to the key alternative approaches to Talent Resourcing and Development, including definitions and key activities of Employee Value Proposition, Workforce Planning and Talent Management, Career Development and Learning & Development.   The manner in which these are proactively managed ensures the effective and efficient use of human resources for the greatest possible organisational benefit and employee engagement.n.

On successful completion of this module the learner will be able to:

• Evaluate successful Talent Resourcing and Development strategies for sustainable business growth and success.
• Distinguish between alternative Talent Resourcing and Development approaches.
• Discuss the importance of Career Development for Employers and Employees.
• Collaborate to develop a Talent Resourcing and Development Plan.
• Collaborate with others to communicate effectively in written, oral and graphic formats.

Module Description

This module is designed to introduce learners to the concepts of integrated marketing communication (IMC). It provides knowledge of IMC tools and how these tools help organisations to market their products and services and create an understanding of how effective IMC tools are used for target marketing.

On successful completion of this module the learner will be able to:

• Evaluate the tasks involved in contemporary marketing communications.
• Implement marketing communications tools appropriately and effectively in a given context.
• Identify and evaluate media trends (particularly online), which impact on marketing communications.
• Analyse the role of each element of the marketing communications mix in delivering on marketing goals.
• Develop a marketing communications plan using a variety of communication tools to reach an identified target audience.

Module Description

This module will provide learners with an understanding of employee rights and obligations, vital to future employment.  It will also introduce learners to companies and provide them with an understanding of life of corporate entities, their separate legal personality, how companies are a vital element of the commercial world. The module will also introduce learners to consumers’ rights.

On successful completion of this module the learner will be able to:

• Outline the key components of employment law and company law.
• Describe the key principles of employment law, company law and consumer law.
• Identify and define the concurrent legal obligations that arise when interacting with consumers in a commercial setting.
• Work independently to a fixed deadline, assuming responsibility for the quality of work produced, demonstrating self-awareness in their work.
• Apply problem-solving skills to theoretical and real-life business law questions.

Module Description

This module will introduce learners to the many influences on ethical decision making in business.  Through theory and case study they will learn to identify faulty rationalisation, develop critical thinking skills and expand their understanding of ethics, sometimes even altering their own values and ethical decision-making process.

On successful completion of this module the learner will be able to:

• Appraise the relevance and practical application of business and personal ethics in the world of work
• Identify and outline influences on the development of personal ethical values.
• Describe the influences on ethical decision making in organisations with a particular focus on culture.
• Identify ethical theories and scenarios as they relate to the individual and the organisation
• Evaluate practical business issues from ethical perspectives, applying an ethical decision-making framework in organisational decision making

Module Description

Project Management is a central part of every business. Today, project management skills are in high-demand as companies recognise their importance to their success and bottom line. This module will support learners by enabling them to develop a range of technical skills, tools and techniques essential for the successful management of projects, using traditional, lean and agile principles.

The module is fully aligned to the current version of the Project Management Institute (PMI) global standard for the management of project, namely the Project Management Body of Knowledge (PMBoK®). Information regarding the PMBoK® will be made available to learners.

On successful completion of this module the learner will be able to:

• Explain the main processes involved in managing a project and the project lifecycle, including the management of scope, schedule, costs, quality, risks, communications, stakeholders, procurement, resources and integration.
• Apply structured techniques for planning and monitoring and controlling projects.
• Demonstrate the importance of teamwork in project management.
• Discuss the final evaluation and closedown of a project.

Module Description

This module introduces learners to the importance of understanding how Employee Relations strategies and approaches can impact on Managerial effectiveness and business success.   It also introduces learners to the key alternative approaches to Employee Relations, including definitions and key activities of HRM in organisations such as The Psychological Contract, Organisational Behaviour, Employee Engagement and the legal employment aspects.   The manner in which these are proactively managed ensures the effective and efficient use of human resources for the greatest possible organisational benefit.

On successful completion of this module the learner will be able to:

• Evaluate the importance of successful Employee Relations strategies for sustainable business growth and success.
• Distinguish between alternative Employee Relations approaches.
• Discuss the importance of the Psychological Contract in the workplace.
• Evaluate specific managerial practice in this area, through research.
• Explain the role of Employment Law in Ireland as a platform for Employee Relations approaches.

Module Description

This module furthers learners' existing marketing knowledge by focusing on how digital technology and social media developments are influencing consumers and buyers and are encouraging significant innovation in the marketing communication strategy and business operations of many firms.

Learners will examine and apply the ways in which marketing professionals can leverage digital technology to achieve functional efficiencies and to devise effective marketing strategies which are imperative for the digital agent.  

On successful completion of this module the learner will be able to:

• Explain the role of the digital channel in modern marketing communications.
• Evaluate the key concepts and theories that underpin digital marketing approaches.
• Collaborate to create a digital marketing plan, drawing on appropriate planning frameworks.
• Demonstrate the key tools used in supporting, managing and measuring a digital media campaign.

Module Description

This module provides the learner with the business analysis’ skills, technologies, applications and practices which can be used to help a business acquire a better understanding of its commercial context, to facilitate its management and staff in data informed decision making. It also supports the development of digital competence in a time of rapid technological development.

On successful completion of this module the learner will be able to:

• Explain the role of data and modern analytical data stores in driving transformative business use cases.
• Apply appropriate key performance indicators to monitor business performance.
• Interpret and use data models to access analytical data stores using modern business intelligence tools.
• Apply state of the art self-service business intelligence tools and techniques to build dashboards monitoring performance and providing business intelligence.

Module Description

This module is designed to introduce learners to the concepts of the innovative enterprise, business creation and new product development, providing them with a framework for innovation that will encourage and develop entrepreneurial skills, self-motivation and analytical abilities. As the capstone module it is integrative and culminating module providing an opportunity to showcase the achievements of the programme and the graduate attributes acquired.

This module draws together the skill, competencies and tacit knowledge acquired by reflecting on entrepreneurial and innovative characteristics to create a persona and allows the learner to express their internalised view of the modern business world.

On successful completion of this module the learner will be able to:

• Assess the challenges and opportunities around a new business idea, and the role of creativity and innovation in a new business idea.
• Select and apply appropriate knowledge and skills acquired across the programme to complete a business model canvas.
• Apply an entrepreneurial approach in developing the model and taking accountability for own contribution.
• Present and defend an innovative plan for a new product or service, demonstrating various skills such as leadership by motivating a team to present, oratory skills and report writing.
• Reflect on own development over the programme and demonstrate self-awareness by identifying and analysing own entrepreneurial characteristics and business attributes.