MSc in Marketing Master of Business

Why Choose the MSc in Marketing Programme?
Programme Objectives
Programme Structure
Career Opportunties
Entry Requirements

Why Choose the MSc in Marketing Programme?

The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Holding a Master’s in Marketing will dramatically enhance your future career opportunities which is why this degree is centred on applying and practicing the latest marketing concepts.

By delving into data analytics and advanced digital marketing, students can explore omni-channel marketing communications and consumer behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.

The hands-on experience and knowledge gained from real-world projects empower students to excel in specialised roles within the marketing departments of major national and international corporations.

Key Programme Highlights:

Strong focus on digital and omni-channel marketing

New emphasis on data analytics for informed decision-making

Proven track record of graduates successfully entering marketing positions

Intimate class sizes to foster a learner-centred environment

Practical real-life projects aligned with industry leaders

This programme includes an essential industry work placement, enhancing students’ strategic marketing intuition and creative prowess. This experience enhances their professional expertise and personal growth.

In a Strategic Partnership with ATU

Programme Objectives

The MSc in Marketing aims to significantly enhance graduates’ marketing expertise and professional growth. Ultimately, our goal is to contribute ‘best practice’ insights to business development in the realm of marketing and digital marketing.

Due to the programme’s practical nature, a strong emphasis is placed on continuous assessment based on real-world business challenges, fostering close engagement with local communities and industries. The diverse range of modules is meticulously crafted to instil graduates with a modern marketing mindset.

Programme Learning Outcomes

Having successfully completed this programme, graduates will be able to:

Analyse marketing theory and practice with particular respect to SMEs.

Critically appraise current issues and developments in consumer behaviour in the development of an omni-channel marketing experience.

Develop and apply relevant digital, research, and analytics tools and techniques.

Develop and apply an entrepreneurial and omni-channel skill set in a practical context.

Critically analyse the marketing activities of SMEs, developing appropriate marketing objectives, tactics, actions, and metrics.

Operate effectively in a variety of team roles and demonstrate self-direction when implementing and completing projects.

Take individual responsibility for career and professional development.

Plan and conduct research to develop marketing audits, marketing strategies, journey mapping, and a WBL Research Project.

In a Strategic Partnership with ATU

Programme Structure

SEMESTER	MODULES	MANDATORY/ELECTIVE	CREDITS
1	Driving Marketing in SMEs	Mandatory	10
	Data Analytics	Mandatory	5
	Omni-channel Marketing Communications	Mandatory	10
	Research Methods	Mandatory	5

SEMESTER	MODULES	MANDATORY/ELECTIVE	CREDITS
2	Advanced Digital Marketing	Mandatory	10
	Innovation & the Entrepreneurial Mindset	Mandatory	10
	Managing Sales	Mandatory	5
	Shaping Consumer Behaviour	Mandatory	5
	Work Based Learning Research Project	Mandatory	30

Career Opportunities

Coupled with the skills and knowledge acquired from their undergraduate studies, completing our Marketing Management course positions graduates for various marketing, digital marketing, and innovation roles. They will be well-prepared to pursue positions across diverse industries and possess the marketing acumen essential for success in today’s global business landscape.

Graduate Pathways

Graduate careers typically include:

Digital Marketing

Online Marketing

Strategic Marketing

International Sales & Marketing

Customer Relations

Product Development

Market Researcher

Brand Promotion

Further Academic Pursuits

Advancement from this programme aligns with the National Qualifications Framework. Upon successful completion, candidates may qualify for advanced doctorate-level programmes at ATU or other Higher Education Institutions.

In a Strategic Partnership with ATU

Entry Requirements

The Academic and English Language Proficiency entry requirements for the MSc in Marketing Programme are as follows:

Academic:

Possess a minimum Level 8 Honours Degree in Business or equivalent, with at least a second-class honour (2.2).

A minimum of 30 credits in marketing or marketing-related modules is required.

And English Language Proficiency:
With one of the following:

IELTS (Academic)	6.0, no component less than 5.5
DuoLingo	Min score 105, min 100 in each section (under review)
Pearson PTE Academic:	Min score of 55
TOEFL IBT:	Min score of 80
Cambridge English Qualifications	A minimum score of 180-190 (FCE Grade B)

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Student Testimonial

Meet Maria, an MSc in Marketing student at IBAT Dublin, as she shares why she chose to study marketing at IBAT.

Why Study at IBAT Dublin?

We are Ireland’s leading enterprise-focused third level institution with a special focus on how we guide, support, and mentor our students throughout their college experience and into their working lives.

We know that employers need graduates that can hit the ground running, so we’ve tailored our courses to prepare you to do just that. And if you need an extra hand, our Academic team equipped with years of lecturing and industry experience are ready to support you both in your professional and personal development.