- Why Choose the MA in User Experience Design and Applied Innovation?
- Programme Objectives
- Programme Structure
- Career Opportunties
- Entry Requirements
Why Choose the MA in User Experience Design and Applied Innovation?
This full-time Master of Arts programme equips you with the skills to lead in the dynamic world of UX design, innovation and digital product development. It’s designed for ambitious professionals ready to make an impact in technology-driven industries.
You’ll explore the full UX journey – from concept to prototype – gaining in-demand skills in user-centred design, interface development, innovation strategy and digital transformation. Through real-world challenges and continuous assessment, this programme pushes you to innovate, problem-solve and lead with clarity and purpose.
The Master of Arts in User Experience Design and Applied Innovation is delivered within the Atlantic Technological University (ATU) Quality Assurance and Enhancement framework and awarded by ATU. IBAT Dublin is responsible for day-to-day operations under ATU’s Quality Assurance oversight, including applicant queries/processing, student support and finance-related queries.
In a Strategic Partnership with ATU
Programme Objectives
The programme aims to develop expert-level understanding of UX and innovation, connecting design thinking with emerging technologies. It prepares students to lead user-focused projects that drive meaningful digital experiences and innovation in business contexts.
Programme Learning Outcomes
Graduates of this programme will be able to:
· Produce complete UX documentation, including functional specifications, wireframes and user flows
· Critically assess the design and development of digital products
· Analyse consumer behaviour to evaluate digital marketing activities
· Justify UX/UI design decisions based on user research and strategic goals
· Understand how people management supports a culture of innovation
· Apply emerging technologies to user experience challenges
· Demonstrate self-reflection and critical thinking in a professional design environment
In a Strategic Partnership with ATU
Programme Structure
| SEMESTER | MODULES | MANDATORY/ELECTIVE | ECTS |
|---|---|---|---|
| 1 | User Experience Design (UX) | Mandatory | 10 |
| Consumer Behaviour & Digital Markets | Mandatory | 10 | |
| Innovation & New Product Development | Mandatory | 5 | |
| Research Methods | Mandatory | 5 |
| SEMESTER | MODULES | MANDATORY/ELECTIVE | ECTS |
|---|---|---|---|
| 2 | User Interface Design (UI) | Mandatory | 10 |
| Emerging Technologies | Mandatory | 10 | |
| Professional Development | Mandatory | 10 | |
| Work-Based Learning Project | Mandatory | 30 |
Career Opportunties
This programme prepares you for high-impact roles in UX design and innovation. Whether you’re advancing your current career or entering a new digital field, you’ll graduate ready to take on leadership and specialist roles across sectors.
Career paths include:
· UX/UI Designer
· Product Designer
· Service Designer
· Innovation Strategist
· Digital Experience Manager
· User Researcher
· Visual/Graphic Communication Specialist
By combining your undergraduate background with specialised UX and innovation skills, you’ll become a valuable asset to any organisation looking to enhance user experience and digital transformation.
Excel in Today’s Tech-Driven World
In a world where digital experience defines success, this MA empowers you to lead the way. You’ll gain a competitive edge by blending user-centred thinking with applied innovation, preparing you for the demands of evolving industries – from tech startups to global corporations.
Further Academic Pursuits
Graduates of this Level 9 programme are eligible to apply for advanced research degrees, including PhD-level studies at ATU or other higher education institutions in Ireland and abroad.
In a Strategic Partnership with ATU
Entry Requirements
Academic Requirements:
A recognised Level 8 qualification (honours degree) or equivalent.
Admission is based solely on academic qualifications and English language proficiency. Professional or experiential learning cannot be considered for this programme.
And English Language Proficiency:
With one of the following:
| IELTS (Academic) | 6.0, no component less than 5.5 |
| DuoLingo | Minimum score 105 (100 in each section, under review) |
| Pearson PTE Academic | Minimum score of 55 |
| TOEFL IBT | Minimum score of 80 |
| Cambridge English Qualifications | A minimum score of 180-190 (FCE Grade B) |
Exemptions:
You may be exempt if you’ve completed a degree in Ireland, the UK or USA within the last 2–3 years or have successfully completed specific courses at IBAT English Language School.
Why Study at IBAT Dublin?
We are Ireland’s leading enterprise-focused third level institution with a special focus on how we guide, support, and mentor our students throughout their college experience and into their working lives.
We know that employers need graduates that can hit the ground running, so we’ve tailored our courses to prepare you to do just that. And if you need an extra hand, our Academic team equipped with years of lecturing and industry experience are ready to support you both in your professional and personal development.
Diverse Programmes
Take your pick of our wide range of courses, each designed with your future in mind.
Expert Tutors
Learn from industry professionals at the very top of their game.
Flexible Learning
Life happens. We get it. Study and achieve your goals on your schedule.
Central Location
Study at one of our two campuses placed in the heart of central Dublin.
Small Class Sizes
Get one-to-one, personalised support from our tutors.